Project Info.
Project : 台灣虎爺的故事 新年禮盒
Client : 銀海設計
Graphic Design: 林慧秋 Chofy Lin
關於 台灣虎爺的故事 新年禮盒
《台灣虎神的故事》是一個新年禮物組合。
2022年是中國農歷的 “虎年”。我們以台灣傳統信仰中的神祇「虎爺」為主題創作了一組系列作品。它包括一本經典的折頁書和一套五個紅包。
《台灣虎神的故事》一書詳細介紹了台灣虎神傳說的起源。我們在書的雙面，分別用華文和台灣本地語文來同時呈現內容，讓作品更富含台灣特色。書上還加入了信息圖設計來幫助解釋這個故事，我們把這本書設定為親子讀物，希望通過這本書，能夠親子共讀，對台灣的本土文化有更多的了解。
為了讓整套作品更有實用性，我們在套組中加入了人們新年必須使用的紅包袋。收到這套禮品的人，可以閱讀與收藏書籍、送出象徵虎神祝福的紅包，並與其他人分享書上的虎爺故事。
我們從故事書中摘錄了虎神的五個代表性祝福，包括虎爺可以保佑健康、帶來財富、保護孩子。這些祝福使用了可愛的插畫繪製在紅包袋上，夠過雷射鏤刻，做成類似翻頁書的形式，打開或闔上能傳達出不同驚喜訊息，將紅包變成另一種故事載體。
“The Story of Taiwan Tiger God” is a New Year gift set. It is both practical and culturally communicative.
2022 is the “Year of the Tiger” in the Taiwanese Lunar Calendar. We have created a series of works based on the theme of the tiger god in Taiwanese tradition. It includes a classical book with folded pages and a set of five red envelopes.
The book “The Story of Taiwan Tiger God” is a detailed account of the origin of the legend of the Tiger God in Taiwan. We have used both Chinese and Taiwanese languages to present the content, and also added infographic design to help explain the story. We set this book as a parent-child book, hoping that through this book, readers can gain a deeper understanding of Taiwan’s local culture.
The “red envelope” is a gift that people in Taiwan must use during the New Year. We have extracted five representative blessings of the tiger god from the storybook, including that the tiger god can bless health, bring wealth, and protect children. These blessings are illustrated on the red envelope and made into a pop-up card, turning the red envelope into another kind of story carrier.
作品照片
